Alfredo Marco Pradil

A designer from the Philippines specialising in graphic, web, visual merchandising and type design. Currently doing what he loves at Hanken Design Co.

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Marco has a special affinity for type and has been designing and developing typefaces since 2012. Among his type design works (to name a few) are Hans Kendrick (which was followed by Neue Hans Kendrick), Glacial Indifference, Einstellung, HK Grotesk, HK Serif, and Hans Grotesque.

In December 2015 he was commissioned to create an exclusive typeface for Dean & Deluca. In February 2016 he was commissioned to work on an exclusive typeface Extremis Compakt for the furniture design company Extremis (Belgium). In June 2016 he was commissioned to work on Dell's Alienware typeface. In July 2016 he created the Mobilo typeface in collaboration with Jeroen Krielaars of Animography, which was brought to life by 236 animators around the world.

Alfredo Marco Pradil
Recent Clients

Dean and Deluca • Dell • Extremis • Absolut Vodka • Chivas Regal • Jameson Whisky • Royal Salute • Jacob’s Creek • Emirates Leisure Retail • MMI • Pernod Ricard • Abu Dhabi Islamic Bank • Nakheel and many more great brands and companies.

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Latest Work
Placid Armor

Placid Armor™ is inspired by the olden gothic types which were designed for headings and titles—normally as stone carving. Placid Armor on the other hand was designed to be used as a display typeface but also for body text and captions. The serifs are less prominent so that when the text is small, the serifs are like stress to end a stroke using a flat nib.

Download the Placid Armor typeface

Download the free Medium weight

HK Venetian

HK Venetian is a typeface revival of a "lost gem" — Venetian by Morris Fuller Benton. I tried to be as close as possible to the original by tracing and making the forms more geometric (like the corner brackets and the serifs). I used FontForge as my main tool and finishing up with Glyphs. HK Venetian will be released under the SIL OFL license.

Download the free HK Venetian typeface

All sources included in download.

Hans Grotesque

Hans Grotesque, is a smartly designed sans serif typeface. Its beauty is found in its utter simplicity; crisp lines take a no-nonsense approach, conveying messages clearly and in a very straightforward manner. Additional features include case sensitive forms, standard ligatures, discretionary ligatures, and fractions. Source: YouWorkForThem.

Download the Hans Grotesque typeface

Download the free Regular weight