Extremis
Extremis, one of the most innovative contemporary furniture producers in Belgium, wanted a logo who could better express their values and be more visible on crowded design websites. The family run company exists since 1994 and was founded by Dirk Wynants, designer. The primary goal of Extremis is to offer consumers high-quality outdoor furniture. To do so, the brand collaborates with famous designers like Xavier Lust or Danny Venlet. The rebranding focused on a responsive communication made of a custom typeface intelligent grid layout system. The tagline "Carefully made in Belgium" is a positive element used as a secondary logo overal to reinforce the added value of the product. Custom typeface made by Alfredo Marco Pradil.