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The conceptualization phase was thorough and methodical, focusing on developing a typeface that is not only modern and clean but also versatile enough to be used across various brand touchpoints. This involved an in-depth analysis of Ace & Tate's existing visual language, ensuring that the new typeface would complement their brand aesthetics while improving readability and user experience.
The final design is a harmonious blend of form and function, embodying the company's forward-thinking ethos. The custom typeface plays a crucial role in reinforcing Ace & Tate's brand presence, providing a cohesive and engaging visual experience for their audience.
Scope: Typeface Design • Font Development
Design: Alfredo Marco Pradil [HDS], Hanken Design Co.®
Client: Ace & Tate
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